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Advantages of Brand Activation Advertising Brand activation marketing gives clients an experience of the brand which leads them to take action. It is a new development in the marketing industry and has a number of advantages as may be discussed here. Brand activation will rejuvenate your brand When you let customers to experience your brand firsthand, they are likely to feel a greater drive to love and associate with the brand. This provides the newest some renewed strength to penetrate the industry even further.
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Strengthens ties with consumers
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Brings the consumers nearer the product and strengthens the relations with the customers. This is very true especially with small businesses as they rely on long term clients. It is wise therefore to organize to get a brand activation occasion so as to draw the customers closer and also to fortify ties with the clients. This will really improve your company-client relations. Makes a brand prominent An activated brand becomes prominent in the market. This is because more consumers will be engaged in talking about their experience with your products. Enhances involvement with the market A brand activation event will ensure that your brand is heard as it will involve the consumers. The customers will have the ability to go through the item. This brings lot of difference when compared to the traditional advertising procedures. Brand activation will give your product a competitive advantage over similar products in the market. Brand activation causes a ripple effect As Soon as you have begun your brand activation effort and employed your advertising and marketing efforts, it is going to cause ripple effect making new activation a better marketing strategy than any other. The effectiveness of your advertising effort is multiplied by new activation. Brand activation increases repurchases by clients When the clients experience the brand, they develop a higher level of trust and are far more inclined to repurchase the product repeatedly. This means they will become more loyal customers to the brand. Increases chances of getting customer feedback When you carry out brand activation events, the consumers will feel a part of this brand and will freely give opinions on the way the item could be improved. This is possible since they interact with the product through the newest activation event and thus may share their thoughts and ideas while in the events. This is thus better than conventional methods such as through the media where there is minimal or no interaction with this product. Improves the standing of the brand With interaction with the new, there is an overall increase in the brand position. The market share gains, brand loyalty raises and thus the brand ranks higher. It is therefore safe to say that brand activation marketing is an effective marketing strategy.